Taste & The Popular



Windows look familiar; they look like, as well as are, windows, and in this respect their use is explicitly symbolic. But like all effective symbolic images, they are intended to look familiar and unfamiliar. They are the conventional element used slightly unconventionally.

from Venturi, Scott Brown & Izenour, “Some Definitions using the Comparative Method”, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form


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